Behrouz Biryani
Bringing the Royal Experience to every Indian household.
Industry
Food and Beverage
Location | Year
India and Dubai | 2018-20
Deliverables
360 Brand Campaign
OOH Advertisement
Social Media designs
Print Media (Leaflets)
Food Photography
Brand
Overview
Behoruz, the royal biryani
Biryani worth a war, is defintely worth a try
Problem
Statement
Biryani is an emotion. A feeling that binds people and brings them together.
The challenge was to make a habit for people to make such celebratory occasions special and grand with Behrouz Biryani.
360 Degree
Campaign
Keeping the essence of everything royal, we created a royal and heritage experience for the brand, which was adapted across all platforms. The visuals subtly speak about the Persian roots, while the well-balanced color palette adds the much desired imperial tone.
Who we are
India's only national biryani brand
What we do
Bringing you 2000 year old
Royal Biryani Recipe
How we do it
Experience the royalty
CONCEPT
The complete visual story was based on the legend of the lost kingdom of Behrouz where the first royal biryani was crafted. The secret recipe was lost in the dunes of time.
The brand promise to have rediscovered this secret 2000 year old recipe to give its audience the royal experience.
EXPLORING PRODUCT LOOKS
VISUAL ASSETS
The brand's visual language was adapted across all platforms through various digital and print assets.
My key role was to act as a brand guardian to ensure a consistent look across all assets and provide creative direction wherever required.
Leaflet
Designs
Memes
Customer Testimonials
OOH Advertisement
Social Media Engagement Posts
Digital Ad Banners
