top of page

360 Brand Campaign

o

Bringing the Royal Experience 

to every Indian household.

BB FINAL LOGO_300x300.png

Client

Behrouz Biryani

Category

360 degree brand campaign

Type of Work

Brand/Campaign Identity

Graphic Design

Animation

Who we are

India's only national biryani brand

What we do

Bringing you 2000 year old

Royal Biryani Recipe

How we do it

Experience the royalty

Brand

Overview

Behoruz, the royal biryani

Biryani worth a war, is defintely worth a try

Problem

Statement

Biryani is an emotion. A feeling that binds people and brings them together.

The challenge was to make a habit for people to make such celebratory occasions special and grand with Behrouz Biryani.

360 Degree

Campaign

Keeping the essence of everything royal, we created a royal and heritage experience for the brand, which was adapted across all platforms. The visuals subtly speak about the Persian roots, while the well-balanced color palette adds the much desired imperial tone. 

BB FINAL LOGO_300x300.png

CONCEPT

The complete visual story was based on the legend of the lost kingdom of Behrouz where the first royal biryani was crafted. The secret recipe was lost in the dunes of time.

The brand promise to have rediscovered this secret 2000 year old recipe to give its audience the royal experience. 

Elements-04.png
Elements-03.png

EXPLORING PRODUCT LOOKS