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sayli jadhav
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Abu Dhabi Autonomous
Racing League (A2RL)

Showcasing the Thrill of Autonomous Racing and Innovation

on a Global Stage

Client

A2RL, ATRC (Govt. Abu Dhabi)

Category

Brand Assets

Type of Work

Art Direction

Graphic Design

Production

Post Production

Video Editing

A2RL > CAMPAIGN 01

RACING INTO THE FUTURE

A2RL at Gitex Global 2024

A2RL CGI Stunt

For Gitex Global 2024, we created a visually captivating CGI stunt to promote A2RL Season 2. The narrative begins with a close-up of a driverless A2RL car, capturing the audience's attention. As the camera pulls back, it reveals the iconic Museum of the Future, where a race track winds its way up the building, showcasing the A2RL car speeding along its heights. This dynamic blend of cutting-edge technology and Dubai's futuristic skyline became a standout highlight of the event. The campaign resonated widely, amassing over 8 million views on social media. My role as Art Director involved guiding the CGI team to seamlessly adapt the A2RL car into this ambitious vision and ensuring a polished, impactful final product.

8 Million

views on

social media

TII > CAMPAIGN 02

A2RL Drone Challenge 

Phase 01: Igniting Global Excitement and Participation

in the Ultimate Drone Racing Even

Objective

To build global awareness and drive participation for the A2RL Drone Challenge by targeting a diverse audience, including high school students and drone enthusiasts. The campaign aims to position the challenge as a leading event in autonomous drone racing, emphasizing innovation, excitement, and substantial incentives, such as the $1 million prize, to generate significant engagement and attract top talent worldwide.

Creative Concept

The campaign followed a phased content strategy, mapping communication objectives from awareness to engagement. The creative approach focused on dynamic storytelling to highlight the excitement, incentives, and innovation behind the challenge. Created engaging content to drive awareness and participation, including storytelling around the registration process, highlighting incentives like the $1 million prize, and showcasing the value of competing in the A2RL Drone Challenge.

TII > CAMPAIGN 03

Impact Beyond the Track

Circuit Community: Stories of Innovation, Collaboration, and Vision from the Minds Behind A2RL

Objective

To humanize the A2RL brand by showcasing the experiences, insights, and stories of its diverse team members, from the CEO to engineers. This campaign aims to build a deeper connection with the audience by offering an authentic, behind-the-scenes look at the challenges and triumphs of autonomous racing. By sharing these personal narratives, A2RL positions itself as a leader in innovation and collaboration while fostering trust and excitement for its groundbreaking work.

Creative Concept

The campaign focuses on storytelling through a series of interview videos, highlighting the unique perspectives of A2RL team members. Each video features an individual’s journey, key insights into the evolution of autonomous racing, and the shared vision for the future. The design concept is clean and professional, incorporating dynamic visuals of team members at work and on the track, paired with key soundbites and captions that reflect the campaign’s aspirational tone. This approach emphasizes the collective effort and impact of A2RL beyond just racing, reinforcing the tagline "Impact Beyond the Track.

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ViSUAL DESiGNER           ART DiRECTOR           ANiMATOR

SAYLI JADHAV

Dubai | India

saylikjwork@gmail.com

+971 525500431 / +91 9987810746

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