Britannia - BeYou
Brand new sales video for the new Britannia BeYou Energy Bars.
Client
Britannia
Category
Brand Assets
Type of Work
Art Direction
Concept Art
Graphic Design
Animation
When Tech meets Human
Changing the mindset of identifying, nurturing & accelerating high-potential employees as a
data-driven and technology-led process for HRs.
+7%
Increase in eBook
downloads
PROJECT OVERVIEW
SOLUTION
A visual communication strategy is needed to help showcase Sage products to improve the bounce rate and generate more downloads.
This was achieved by creating stackable content and actionable tasks which made the use of technology sound very easy and accessible.
BRAND CONTEXT
Sage People needed help to drive engagement through their top-of-funnel assets to generate new contacts and encourage downloads for the brand products.
BRAND PROBLEM
Sage People survey showed a massive drop in readers with highly content-driven products. The users were looking for more concise and refined content with key stats and highlights.
A VALUABLE DIFFERENCE
CREATING
Sage People helps provide global HR solutions for mid-sized
businesses. The brand’s approach is to empower HR teams with powerful automation, smart analytics, and flexible workflows.
To target these HR leaders the brand also provides useful resources
in the form of eBooks, Infographics, Webinars etc.
We helped Sage to promote these assets with a simple but appealing graphical presentation of their data with minimal descriptive information.
GOOGLE NETWORK BANNERS
(Static)
