

Technology Innovation
Institute
Crafting unique and impactful social media presence that sets the brand apart, unveiling a world where innovation and creativity converge to share insights on all things AI and emerging technology.
Client
TII, ATRC (Govt. Abu Dhabi)
Category
Brand Assets
Type of Work
Project Management
Brand Research
Art Direction


TII > CAMPAIGN 01
Falcon 3:
Redefining Small AI Models for a Global Audience
Objective
To position Falcon 3 as the world’s most powerful small AI model, emphasizing its ability to operate on lightweight infrastructures like laptops while maintaining superior performance. The campaign aimed to make advanced AI tools more accessible and highlight TII’s leadership in democratizing AI technology.
Deliverables
The campaign included teaser animations showcasing Falcon 3’s unique features, social media carousels detailing model variations and use cases, and infographics highlighting key stats like token size, benchmarks, and multilingual support. A hero video with bold typography and dynamic transitions summarized Falcon 3’s impact and milestones.
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[Some of the assets are coming soon]
Design Concept
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Logo Design:
The custom-designed Falcon 3 logo unit featured the number “3” seamlessly integrating a falcon face outline, symbolizing strength and precision. The word “Falcon” was rendered in a clean, modern font to reinforce simplicity and clarity. -
Color Palette:
The palette combined TII’s core brand colors (purple, greys, and blues) with vibrant, code-inspired accents like pink, orange, cyan, and green. These pops of color added energy and represented the dynamic nature of Falcon 3’s applications. -
Supporting Visuals:
Abstract data streams and glowing grids were incorporated to symbolize the seamless flow of AI capabilities, reinforcing the campaign’s futuristic and innovative theme. -
Overall Aesthetic:
A sleek, futuristic design language was used to convey innovation, adaptability, and sophistication, aligning perfectly with Falcon 3’s cutting-edge features.





TII > CAMPAIGN 02
(GWEAM 2025)
Gulf Workshop on Emerging Advanced Materials
Global Workshop on Emerging Applications of Materials
Objective
The GWEAM campaign aimed to position TII as a global leader in advanced manufacturing, nanotechnology, and sustainability by showcasing its breakthroughs in innovation and fostering global collaborations. The challenge was to engage industry professionals, researchers, and innovators, as well as global stakeholders seeking transformative solutions, to drive industrial advancements and explore new opportunities with TII.
Deliverables
The campaign featured static posts, carousels, and short videos to drive awareness about TII’s participation at Formnext 2024, spotlighting AMALLOY3D’s capabilities and its applications in aerospace, energy, and automotive sectors. Countdown posts and stories created urgency leading up to the event, while on-site visuals showcased live demos and fostered engagement with event attendees.
Design Concept
The FormNext 2024 campaign’s visual identity featured a sleek, modern design inspired by 3D printing threads, represented through dynamic wireframe motifs. Purple dominated the palette, with clean whites and blacks adding contrast, while gradients added depth. Bold, clean typography emphasized key messages, paired with high-tech imagery showcasing TII’s innovations in additive manufacturing. This cohesive aesthetic highlighted precision, innovation, and sustainability.












TII > CAMPAIGN 03
The Crowd Label Challenge
Advancing Human-Centered Labeling Methods for the Future of Large Language Model Alignment
Objective
The TII The Crowd Label Challenge aims to advance AI research by identifying scalable and cost-efficient methods for human labeling in large language model (LLM) alignment. The challenge seeks to engage a global community of innovators, researchers, and organizations, encouraging collaboration and creativity. Through strategic content creation across the Pre-Launch, Launch, and Post-Challenge phases, the campaign will build excitement, drive participation, and highlight impactful solutions shaping the future of AI alignment. Ultimately, the campaign positions TII as a global leader in cutting-edge AI research, advancing technology that aligns with human expectations.
Campaign Visualisation
The design concept for the Crowd Label Challenge utilizes a fresh green color, diverging from the usual TII purple, to create a vibrant and distinct visual language throughout the campaign. This new color approach visually represents innovation, freshness, and the forward-thinking nature of the challenge. The design incorporates clean, modern visuals that are dynamic and approachable, fostering a sense of excitement and collaboration. From digital assets to social media content, the design aims to capture the essence of a global movement in AI, with elements that encourage participation and reflect TII’s commitment to advancing technology for the future. The use of green stands as a symbolic shift, reinforcing the campaign’s focus on new, scalable solutions.








TII > CAMPAIGN 04
Formnext 2024
Shaping the Future of Additive Manufacturing
Objective
To position TII as a leader in additive manufacturing by showcasing AMALLOY3D materials and precision-driven AM capabilities at Formnext 2024. The campaign aimed to drive booth traffic, foster collaborations with industry leaders, and emphasize TII’s commitment to sustainable, high-performance manufacturing solutions.
Deliverables
The campaign featured static posts, carousels, and short videos to drive awareness about TII’s participation at Formnext 2024, spotlighting AMALLOY3D’s capabilities and its applications in aerospace, energy, and automotive sectors. Countdown posts and stories created urgency leading up to the event, while on-site visuals showcased live demos and fostered engagement with event attendees.
Design Concept
The FormNext 2024 campaign’s visual identity featured a sleek, modern design inspired by 3D printing threads, represented through dynamic wireframe motifs. Purple dominated the palette, with clean whites and blacks adding contrast, while gradients added depth. Bold, clean typography emphasized key messages, paired with high-tech imagery showcasing TII’s innovations in additive manufacturing. This cohesive aesthetic highlighted precision, innovation, and sustainability.





