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Look Again

Making all the engineers LOOK AGAIN at their choices of procuring and renting test equipment

CLIENT

Electro Rent

CATEGORY

Brand Campaign

ROLE

Project Management

Brand Research 

Campaign Strategy

Art Direction

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ElectroRent_logo.png

MAKING YOU LOOK AGAIN!

Providing a better way to procure your test and measurement equipment

+14%

Increase in sales of

Combo Products

BRAND OVERVIEW

Electro Rent is a leading global provider of

rental, leasing, and sales of electronic test and measurement equipment that enables customers to accelerate innovation and optimize investments. 

PROBLEM

The extensive voice of the customer research revealed that the recent re-brand of Electro Rent still had limited awareness. It also exposed the incomplete understanding of the strategic benefits of rental, and the benefits provided without capital investment and with the flexibility to change and be more operationally efficient. 

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INSPIRE CHANGE

THE IDEA

The Electro Rent brand brings up the idea to disrupt the current procurement mindset and inspire a behavioral change towards a “rental first” mindset. 

A communication strategy was introduced to help the brand grow and penetrate into the rental market with a strong messaging to cut through the clutter.

 

Visually, this campaign was designed to make you look twice!

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KEY VISUAL

The key visual device is a series of images composed entirely of coloured dots. These images appear initially as abstract dot patterns; however, if the viewer “looks again”, the subject of the image is revealed.

MY ROLE

As a creative project manager, I acted as a liaison between the creative team and the client while managing the creative ideas with the designers. 

360 EXPANSION

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BROCHURE DESIGN

Created a brochure for the brand in-line with the Look Again campaign. 

The main idea was to have a strong storyline showcasing the brand's offerings

and benefits of rental v/s buying equipment. 

Our key role was to identify the key takeaways for the customers and help the brand represent those visually by working on the content and design.

for the complete design

CAMPAIGN VIDEO

Since we asked people to Look Again, we definitely owed them a great engaging video to look at. 

This video was created to capture all the eyes and leverage that opportunity to introduce the brand's presence across varied industries and their collaboration with the manufacturers.

The challenge for us was to ensure all of this is smoothly coming together in one single video.

ADD ONS

To create a lasting impression and drive engagement, the campaign was taken to all possible platforms to showcase its personality, values, and vision in a visually compelling way to helps create an emotional connection with the audience.

My responsibility was to present the brand with possible options to expand the campaign across print, social and digital media followed by the art direction and production of each asset.

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