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(Re)Branding

Re-defining the look of Faasos!

Eat Good, Eat Exciting!

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Client

Faasos

Category

Brand Identity

Type of Work

Mascot Design 

Character Design 

Motion Graphics 

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#Transformation

With the growing love for Faasos, it was time for the

brand’s makeover to make it more engaging for the audience

Here’s how we added more excitement to the Faasos brand!

37%+

Reach on

Instagram

Brand

Overview

Faasos is known as a wraps brand for its tone of voice, which is as quirky as it is upbeat. One communication strategy that we have mastered through the years is to be an energetic young brand and be a part of all the new trends and updates. This way we keep the content fresh and engaging.

Problem

Statement

But, somewhere along the way, it had become less meaningful to modern-age users. To make Faasos more meaningful and adapt to their increasingly digital behaviors, we reimagined its total brand experience .

Rebrand

Keeping this in mind, we reintroduced the brand with more excitement and energy, and bought it to life across every step of the user journey.

OUR STRATEGY

We needed to define a brand purpose that could identify how Faasos is present PAN India for all the new generation users with not only wraps but a huge category of varied

lip-smacking menu.

 

After living through all the advice on social media, with a cluttered category of wraps to challenge, we came forward with a STRONGER and BRIGHTER brand filled with excitement and emotion, targeting our user instincts.

NEW LOGO

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Old logo:

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New logo:

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the complete brand book

REFRESHED BRAND LOOK

We modernised the brand visuals with an extremely simple and casual look. 

 

The minimalistic approach lends it that much deserved millennial vibe. 

The script form adds rhythm to the whole visual identity and also makes it compact.

The color palette is fresh, bright and fun.

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NEW RECRUIT

We literally have so much love to offer, so we thought it was time to hire someone to help us with that. Presenting Mr. Foodie (and it's mood swings)

 

The design inspiration was the human mouth and the different shapes it makes while chowing on delicious, mouth watering food.

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Mascot adaptation on website

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OUR APPROACH

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TAPPING ACROSS CONSUMER JOURNEY

brilliantly

>

Our new recruit along with the new brand look deserved all the attention! 

With this in mind and our new tagline 'Eat Good, Eat Exciting!' we launched our new brand identity and mascot, tapping across all platforms. 

Right from ordering platforms (app and website) to our packaging, we enhanced our user experience through the complete customer journey. 

And to make it extra memorable, we used our mascot across all brand communications on our social channels like Instagram and Facebook and also in our TV advertisements. 

App loader

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Order icons

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Web page

Website and Mobile App

Social Media

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