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Delicious Days

Connecting people by delivering Delicious Desserts

wherever they are.

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Client

Sweet Truth

Category

Campaign Design

Type of Work

Brand Campaign

ATL and BTL

Art Direction

Motion Graphics

Social Media Design

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Relish the change :)

Moving houses is hard, especially for young children.

And this was even harder amidst the pandemic when

people were going back home to find safety and comfort. 

Sweet Truth understood this challenge and made

the move a bit easier for people. 

Keep reading to know how. 

37%

Net sales through

Digital Ads

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BRAND OVERVIEW

Sweet Truth is the one and only customer-first dessert brand which delivers premium western and Indian desserts with a refined palate

in a meaningful way, for all occasions.

CAMPAIGN IDEA

The ‘DeliciouslyEverywhere’ campaign aims to bring to life the delicious mouth-watering desserts that Sweet Truth offers, anywhere in PAN India, especially in the pandemic. 

STRATEGY

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Direct communication
to engage existing and prospective customers, while increasing brand awareness

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Communicating with
Call to Action to know direct engagement rates with the help of direct deals and personalised offerings

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Promotion of brand and marketing of products with increased brand memorability

IDENTITY

The 'Deliciously Everywhere' campaign was the hero tagline followed by niche taglines to address different campaign offerings.

For this, a campaign identity, look, and visual design language was created to use across all platforms.

EXECUTION

TV CAMPAIGN

The 'Deliciously Everywhere' campaign was then taken onto a bigger screen. TV ads were designed and run across pan-India to spread the message and love with Sweet Truth desserts.

DIGITAL ADS

The TV ad was then used by breaking it down to

smaller snippets to run as digital ads with exciting call-to-actions.

SOCIAL MEDIA 

The campaign was then taken on to the social media to engage more and more people by showcasing some delicious desserts and chances to win exciting offers and prizes. 

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