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Relaunch brand assets

Bringing the Royal Experience 

to every Indian household.

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Client

Behrouz Biryani

Category

360 degree brand campaign

Type of Work

Brand/Campaign Identity

Graphic Design

Animation

Brand

Overview

Faasos is known as a wraps brand for its tone of voice, which is as quirky as it is upbeat. One communication strategy that we have mastered through the years is to be an energetic young brand and be a part of all the new trends and updates. This way we keep the content fresh and engaging.

Problem

Statement

Biryani is an emotion. A feeling that binds people and brings them together.

The challenge was to make a habit for people to make such celebratory occasions special and grand with Behrouz Biryani.

360 Degree

Campaign

Keeping the essence of everything royal, we created a royal and heritage experience for the brand, which was adapted across all platforms. The visuals subtly speak about the Persian roots, while the well-balanced color palette adds the much desired imperial tone. 

CONCEPT

The complete visual story was based on the legend of the lost kingdom of Behrouz where the first royal biryani was crafted. The secret recipe was lost in the dunes of time.

The brand promise to have rediscovered this secret 2000 year old recipe to give its audience the royal experience. 

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EXPLORING PRODUCT LOOKS

VISUAL ASSETS

The brand's visual language was adapted across all platforms through various digital and print assets. 

My key role was to act as a brand guardian to ensure a consistent look across all assets and provide creative direction wherever required. 

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Designs

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Memes