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Sage eBook
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Sage | People

Illustrating how Sage's product is the answer to growing trends

progressive HR leaders need to know to get ahead 

Client

Sage People

Category

Brand Assets

Type of Work

Project Management

Brand Research 

Art Direction

When Tech meets Human

Changing the mindset of identifying, nurturing & accelerating high-potential employees as a

data-driven and technology-led process for HRs.

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+7%

Increase in eBook

downloads

PROJECT OVERVIEW

SOLUTION

A visual communication strategy is needed to help showcase Sage products to improve the bounce rate and generate more downloads. 

This was achieved by creating stackable content and actionable tasks which made the use of technology sound very easy and accessible.

BRAND CONTEXT

Sage People needed help to drive engagement through their top-of-funnel assets to generate new contacts and encourage downloads for the brand products.

BRAND PROBLEM

Sage People survey showed a massive drop in readers with highly content-driven products. The users were looking for more concise and refined content with key stats and highlights.

A VALUABLE DIFFERENCE

CREATING

Sage People helps provide global HR solutions for mid-sized

businesses. The brand’s approach is to empower HR teams with powerful automation, smart analytics, and flexible workflows.

 

To target these HR leaders the brand also provides useful resources

in the form of eBooks, Infographics, Webinars etc.

 

We helped Sage to promote these assets with a simple but appealing graphical presentation of their data with minimal descriptive information.

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VISUAL REPRESENTAION

EBOOK |  INFOGRAPHIC

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