Oven Story Pizzas

Setting up New Year Party Goals with Oven Story Pizzas

while getting people closer in the global pandemic.

Client

Food and Beverage

Location | Year

India | 2020

Deliverables

360 Brand Campaign

Photography

Social Media Assets

Motion Graphics

Campaign Overview

Partying in a pandemic? Not a very good idea.

But some of the blended families in India had

a lot of people in the house but no way to throw

a party.

Well, OvenStory had them covered.

Keep scrolling to know how!

My role

I was responsible for the ideation and execution of the campaign, right from creating the visual identity, mood boards for the campaign shoot, deciding costumes for our own in-house models, to executing the final look of the campaign and adapting it across social and digital media.

AND - Debut modelling role in the campaign :D

PARTY CHECKLIST

1. SETTING UP THE MOOD

To kick off the New Year celebrations, we knew the vibe had to be just right — fun, festive, and a little unexpected.

So, we took a playful spin on a classic:

The Last Supper. Our main idea was to recreate that iconic setup, but with a twist that fits Oven Story’s personality — swapping out solemn expressions for goofy grins, sacred symbols for party packs, and formality for full-on fun. The result? A deliciously dramatic table scene, packed with pizza, personality, and party chaos.

The goal wasn’t just to serve up good visuals, but to show off how Oven Story’s party packs can become the life of any celebration — however big, small, or delightfully messy.

Who do you think did better?

And then the team got together to get some exciting pictures showing off

the party pack offerings and how people can use them in different fun ways.

2. CREATING CURIOSITY

The next step was to create curiosity across all channels by putting flashes of the party pack accompanied by some interactive content on social media which created a sense of urgency and a feeling of missing out on the big party.

3. THE GUIDEBOOK

As a responsible party planners, we then helped the audience by pushing interactive and informational content on social media showing different ways to use the party pack.