
Pizza Campaign Design
Setting up New Year Party Goals with Oven Story Pizzas while getting people closer in the global pandemic (safely)

Client
Oven Story
Category
Social Media Campaign
Visual Identity
Type of Work
Art Direction
Post Production
Graphic Design
Motion Graphics

The Oven Story Way!
Partying in a pandemic? Not a very good idea.
But some of the blended families in India had a lot of people in the house but no way to throw a party.
Well, OvenStory had them covered.
Keep scrolling to know how!
+14%
Increase in sales of
Combo Products
0.36%
Engagement on

Brand Overview
OvenStory Pizzas is one of India’s leading, disruptive Pizza brands.
It is a boisterous and buoyant pizza brand, encouraging fun conversations over sharing scrumptious pizzas with varied cheese & toppings.
My role
I was responsible for the ideation and execution of the campaign, right from creating the visual identity, mood boards for the campaign shoot, deciding costumes for our own in-house models, to executing the final look of the campaign and adapting it across social and digital media.
​
AND - The lead model in the campaign :D
PARTY CHECKLIST
SETTING UP THE MOOD
As any other party, our first rule was to create the necessary mood for the New Year party.
To assemble the perfect party mood, the team got together to get some exciting pictures showing off the party pack offerings and how people can use them in different fun ways.



CREATING CURIOSITY
The next step was to create curiosity across all channels by putting flashes of the party pack accompanied by some interactive content on social media which created a sense of urgency and a feeling of missing out on the big party.
CONTENT WORD CLOUD
Craziest party of 2020
Hurry up
RSVP
Ultimate party
GUESS??
Big News
Hate planning parties
STAY TUNED
Blockbuster
Legendary
HOUSE PARTY
Can't keep calm
CURIOUS COLLABS
And this curiosity was followed by the most popular influencers on Instagram.
This created more buzz around the OvenStory Pizza Parties
which got tremendous engagement for the brand




THE GUIDEBOOK
As a responsible party planners, we then helped the audience by pushing interactive and informational content on social media showing different ways to use the party pack.