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Pizza Campaign Design

Setting up New Year Party Goals with Oven Story Pizzas while  getting people closer in the global pandemic (safely)

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Client

Oven Story

Category

Social Media Campaign

Visual Identity

Type of Work

Art Direction

Post Production

Graphic Design

Motion Graphics

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The Oven Story Way!

Partying in a pandemic? Not a very good idea. 

But some of the blended families in India had a lot of people in the house but no way to throw a party.

 

Well, OvenStory had them covered.

Keep scrolling to know how!

+14%

Increase in sales of

Combo Products

0.36%

Engagement on

Instagram

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Brand Overview

OvenStory Pizzas is one of India’s leading, disruptive Pizza brands.
It is a boisterous and buoyant pizza brand, encouraging fun conversations over sharing scrumptious pizzas with varied cheese & toppings.

My role

I was responsible for the ideation and execution of the campaign, right from creating the visual identity, mood boards for the campaign shoot, deciding costumes for our own in-house models, to executing the final look of the campaign and adapting it across social and digital media.

AND - The lead model in the campaign :D 

PARTY CHECKLIST

SETTING UP THE MOOD

As any other party, our first rule was to create the necessary mood for the New Year party. 

To assemble the perfect party mood, the team got together to get some exciting pictures showing off the party pack offerings and how people can use them in different fun ways. 

CREATING CURIOSITY

The next step was to create curiosity across all channels by putting flashes of the party pack accompanied by some interactive content on social media which created a sense of urgency and a feeling of missing out on the big party. 

CONTENT WORD CLOUD

Craziest party of 2020

Hurry up

RSVP

Ultimate party

GUESS??

Big News

Hate planning parties

STAY TUNED

Blockbuster

Legendary

HOUSE PARTY

Can't keep calm

CURIOUS COLLABS

And this curiosity was followed by the most popular influencers on Instagram.

This created more buzz around the OvenStory Pizza Parties

which got tremendous engagement for the brand

THE GUIDEBOOK

As a responsible party planners, we then helped the audience by pushing interactive and informational content on social media showing different ways to use the party pack.