Delicious Days
Connecting people by sharing Delicious Desserts
and creating Delicious Memories
Client
Sweet Truth
Category
Campaign Design
Type of Work
Brand Campaign
ATL and BTL
Art Direction
Motion Graphics
Social Media Design
Brand overview
Sweet Truth is the one and only customer-first dessert brand which delivers premium western and Indian desserts with a refined palate in a meaningful way, for all occasions.
Campaign
Idea
The ‘DeliciouslyEverywhere’ campaign aims to bring to life the visually appealing and tasty desserts that Sweet Truth offers.
Campaign Strategy
Step
01
I started the campaign design by first creating an identity for the campaign itself by brainstorming ideas with the content team and understanding the main purpose of the communication and the offerings.
The main campaign identity (unit) was then adapted to create several sub-unites to showcase the various perks available for the customers.
Step
02
After creating the campaign identity, the next step was to create a visual language for the campaign to be followed across all communication assets.
Step
03
And the final step was to use the visual identity created for the campaign across all channels to successfully reach out to our audience and engage them in the delicious offerings and exciting prizes.
Digital Media
Digital
Media
Following the Campaign Strategy, a bunch of non-skippable 'Bumper Ads' were designed to create an eye-catching, noticeable impression, promoting the products and promotional offers.