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Delicious Days

Connecting people by sharing Delicious Desserts

and creating Delicious Memories

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Client

Sweet Truth

Category

Campaign Design

Type of Work

Brand Campaign

ATL and BTL

Art Direction

Motion Graphics

Social Media Design

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Brand overview

Sweet Truth is the one and only customer-first dessert brand which delivers premium western and Indian desserts with a refined palate in a meaningful way, for all occasions.

Campaign

Idea

The ‘DeliciouslyEverywhere’ campaign aims to bring to life the visually appealing and tasty desserts that Sweet Truth offers.

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Campaign Strategy

Step

01

I started the campaign design by first creating an identity for the campaign itself by brainstorming ideas with the content team and understanding the main purpose of the communication and the offerings. 

The main campaign identity (unit) was then adapted to create several sub-unites to showcase the various perks available for the customers. 

Step

02

After creating the campaign identity, the next step was to create a visual language for the campaign to be followed across all communication assets.

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Step

03

And the final step was to use the visual identity created for the campaign across all channels to successfully reach out to our audience and engage them in the delicious offerings and exciting prizes. 

Digital Media

Digital
Media

Following the Campaign Strategy, a bunch of non-skippable 'Bumper Ads' were designed to create an eye-catching, noticeable impression, promoting the products and promotional offers.

Social Media

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