Unilever - Women's Day

Presenting Unilever's story of growth and transformation.

Client

Unilever

Category

Brand Campaign

Type of Work

Creative Direction

Conceptualisation

Visual Moodboard

Storyboarding

Illustration

The story of transformation

Promoting end-to-end lifestyle products available

for women to make their daily chores easy

27k

Reach in rural

areas in India

Creating the Unilever Products

Software: Procreate

Brand

Overview

Unilever believes in creating a better business, a better world, and a better you!

Unilever India and worldwide is committed to promoting women’s rights and advancing access to opportunities and skills for women.

The brand's actions to empower women are creating a positive impact on their business and society at large

Video

concept

Continuing this and helping the brand create a more positive impact, I creatively directed this dynamic motion video, showcasing the brand products, their growth story, and how they are contributing to all women's daily lifestyle by creating a “better you”.

Campaign

Strategy

Bringing the story of transformation from product benefits to championing women empowerment.

The idea was to show how Unilever products are a part of a Women's daily life by contributing to different aspects of daily routine.

Role

I started by creating a visual storyline to showcase all Unilever products in an interactive and engaging way. This was done to ensure we cover ALMOST ALL Unilever products by showing them as a part of their 9-5 life.

Storyboard Snippets

Software: Adobe Illustrator