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Unilever - Women's Day

Presenting Unilever's story of growth and transformation.

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Client

Unilever

Category

Brand Campaign

Type of Work

Creative Direction

Conceptualisation

Visual Moodboard

Storyboarding

Illustration

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The story of transformation

Promoting end-to-end lifestyle products available

for women to make their daily chores easy

27k

Reach in rural

areas in India

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Creating the Unilever Products 

Software: Procreate

Brand

Overview

Unilever believes in creating a better business, a better world, and a better you!

Unilever India and worldwide is committed to promoting women’s rights and advancing access to opportunities and skills for women.

The brand's actions to empower women are creating a positive impact on their business and society at large

Video

concept

Continuing this and helping the brand create a more positive impact, I creatively directed this dynamic motion video, showcasing the brand products, their growth story, and how they are contributing to all women's daily lifestyle by creating a “better you”. 

Campaign

Strategy

Bringing the story of transformation from product benefits to championing women empowerment. 

The idea was to show how Unilever products are a part of a Women's daily life by contributing to different aspects of daily routine. 

Role

I started by creating a visual storyline to showcase all Unilever products in an interactive and engaging way. This was done to ensure we cover ALMOST ALL Unilever products by showing them as a part of their 9-5 life. 

Storyboard Snippets

Software: Adobe Illustrator

1

Initial Concept Boards

Software: Adobe Illustrator

2

Thumbnail storyboard

3

Audio script

4

We put you (U) first.

Who are we?

We are Useful.

Understanding User-friendly And a lot more.

So, you can enjoy An Uber-easy life.

And we are coming to your society soon with our range of products And guaranteed discounts up to 20%

Excited?

So are we!

Keep watching this space for more!

Software: Procreate

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